Early Adopter

Early Adopter
An individual or business who uses a new product or technology before others. An early adopter is likely to pay more for the product than later adopters, but accepts this premium if using the product improves efficiency, reduces cost, increases market penetration or simply raises the early adopter's social status. Companies rely on early adopters to provide feedback about product deficiencies, and to cover the cost of the product's research and development.

The rate of diffusion, or adoption, of a new product by the market at large can vary according to the type of product and its price. Early adopters in the business world face a high level of risk in that they are using a product or technology that may not be perfected, and which may not work with the products used by suppliers and customers or may not be compatible with other products they own.


Investment dictionary. . 2012.

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  • early adopter — ˌearly aˈdopter noun [countable] MARKETING a person or organization that is among the first to buy and use a new product: • Early adopters are willing to pay a lot for new gadgets, up to $4,000 for the latest LCD televisions. * * * early adopter… …   Financial and business terms

  • early adopter — UK [ˌɜː(r)li əˈdɒptə(r)] US [ˌɜrli əˈdɑptər] noun [countable] [singular early adopter plural early adopters] business …   Useful english dictionary

  • Early adopter — An early adopter or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers Diffusion of Innovations (1962) [cite book last = Rogers first = Everett M. authorlink = Everett… …   Wikipedia

  • Early-Adopter — Der Begriff Early Adopter (englisch für: frühzeitiger Anwender) bezeichnet einen Menschen, der die neuesten technischen Errungenschaften oder die neuesten Varianten von Produkten erwirbt, obwohl diese teuer und oftmals unausgereift sind. Meistens …   Deutsch Wikipedia

  • early adopter — UK [ˌɜː(r)lɪ əˈdɒptə(r)] / US [ˌɜrlɪ əˈdɑptər] noun [countable] Word forms early adopter : singular early adopter plural early adopters business someone who starts buying or using a new product, technology, or idea as soon as it becomes available …   English dictionary

  • Early Adopter — Der Begriff Early Adopter (englisch für frühzeitiger Anwender) stammt aus der Diffusionsforschung und bezeichnet Menschen, die die neuesten technischen Errungenschaften oder die neuesten Varianten von Produkten oder modischen Accessoires nutzen.… …   Deutsch Wikipedia

  • early adopter — See adoption of innovations …   Big dictionary of business and management

  • early adopter — /ɜli əˈdɒptə/ (say erlee uh doptuh) noun a person, group, organisation, etc., quick to take up new technology …  

  • Early Adopter — Ear|ly Adop|ter, der; s, <englisch> (EDV, Wirtschaft jemand, der frühzeitig technische Neuerungen anschafft) …   Die deutsche Rechtschreibung

  • adopter — UK US /əˈdɒptər/ noun [C] MARKETING ► a person or company that starts to use a new product or service: »While large firms may be the most visible adopters of IT and e commerce, smaller companies also face pressure to adopt these technologies. →… …   Financial and business terms

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